{
  "meta": {
    "source": "DataForSEO",
    "market": "US",
    "language": "en",
    "search_engine": "google",
    "snapshot": "late May 2026",
    "last_updated": "2026-06-08",
    "notes": "Brand terms carry zero SEO weight. Growth = ranking category terms + converting with the Raegan brand."
  },
  "keywords": [
    {
      "keyword": "ai personal assistant",
      "volume_monthly": 5400,
      "kd": 4,
      "competition": "medium",
      "cpc_usd": 8.5,
      "intent": "commercial",
      "trend_yoy": "-19%",
      "priority": "P0",
      "role": "homepage_anchor",
      "planned_url": "/ai-personal-assistant/",
      "status": "page_live"
    },
    {
      "keyword": "ai executive assistant",
      "volume_monthly": 880,
      "kd": 3,
      "competition": "medium",
      "cpc_usd": 16.82,
      "intent": "commercial",
      "trend_yoy": "-18%",
      "priority": "P0",
      "role": "homepage_anchor",
      "planned_url": "/ai-executive-assistant/",
      "status": "page_live"
    },
    {
      "keyword": "ai email assistant",
      "volume_monthly": 2400,
      "kd": 21,
      "competition": "medium",
      "cpc_usd": 14.4,
      "intent": "commercial",
      "trend_yoy": "flat",
      "priority": "P1",
      "role": "feature_pillar_page",
      "planned_url": "/ai-email-assistant/",
      "status": "page_live"
    },
    {
      "keyword": "ai chief of staff",
      "volume_monthly": 260,
      "kd": "low",
      "competition": "medium",
      "cpc_usd": 15.84,
      "intent": "informational",
      "trend_yoy": "+556%",
      "priority": "P1",
      "role": "category_ownership",
      "planned_url": "/ai-chief-of-staff/",
      "status": "page_live"
    },
    {
      "keyword": "self hosted ai assistant",
      "volume_monthly": 110,
      "kd": 17,
      "competition": "low",
      "cpc_usd": 3.36,
      "intent": "commercial",
      "trend_yoy": "+200%",
      "priority": "P2",
      "role": "differentiator",
      "planned_url": "/self-hosted-ai-assistant/",
      "status": "page_live"
    },
    {
      "keyword": "ai daily briefing",
      "volume_monthly": 30,
      "kd": 16,
      "competition": "low",
      "cpc_usd": 9.12,
      "intent": "informational",
      "trend_yoy": "+250%",
      "priority": "P2",
      "role": "differentiator",
      "planned_url": null,
      "status": "homepage_optimized"
    },
    {
      "keyword": "ai email management",
      "volume_monthly": 210,
      "kd": 36,
      "competition": "medium",
      "cpc_usd": 61.53,
      "intent": "commercial",
      "trend_yoy": "-64%",
      "priority": "P3",
      "role": "secondary_mention",
      "planned_url": "/ai-email-assistant/",
      "status": "page_live_secondary"
    },
    {
      "keyword": "ai assistant for email",
      "volume_monthly": 70,
      "kd": 30,
      "competition": "low",
      "cpc_usd": 12.39,
      "intent": "commercial",
      "trend_yoy": "+57%",
      "priority": "P3",
      "role": "secondary_mention",
      "planned_url": "/ai-email-assistant/",
      "status": "page_live_secondary"
    },
    {
      "keyword": "ai note taker",
      "volume_monthly": 27100,
      "kd": 43,
      "competition": "high",
      "cpc_usd": 10.96,
      "intent": "transactional",
      "trend_yoy": "flat",
      "priority": "avoid",
      "role": "avoid_primary",
      "reason": "Owned by Otter/Fathom; tangential to Raegan positioning"
    },
    {
      "keyword": "ai research assistant",
      "volume_monthly": 2400,
      "kd": 65,
      "competition": "low",
      "cpc_usd": 12.76,
      "intent": "informational",
      "trend_yoy": "-32%",
      "priority": "avoid",
      "role": "avoid_primary",
      "reason": "Academic intent; high KD"
    },
    {
      "keyword": "ai that writes emails",
      "volume_monthly": 10,
      "kd": null,
      "competition": "low",
      "cpc_usd": null,
      "intent": "commercial",
      "trend_yoy": "declining",
      "priority": "P3",
      "role": "secondary_mention",
      "planned_url": "/ai-email-assistant/",
      "status": "page_live_secondary"
    }
  ],
  "negligible_volume": [
    "personal ai assistant for work",
    "ai assistant for entrepreneurs",
    "ai assistant that manages email"
  ],
  "legacy_smb_era": [
    {
      "keyword": "virtual assistant for small business",
      "volume_monthly": 1600,
      "trend_yoy": "+511%",
      "kd": 6,
      "note": "Use in copy only where owner-operator fits; not primary post-repositioning"
    },
    {
      "keyword": "ai assistant for small business",
      "volume_monthly": 590,
      "trend_yoy": "+350%",
      "kd": null,
      "note": "Secondary mention on ai-personal-assistant page"
    },
    {
      "keyword": "ai virtual assistant",
      "volume_monthly": 6600,
      "trend_yoy": null,
      "kd": 25,
      "note": "Broad horizontal term; deprioritize"
    }
  ],
  "brand": {
    "name": "raegan",
    "ai_namespace": "clean",
    "name_ai_competition": "none",
    "note": "No [name] ai search competition when brand was chosen"
  },
  "insights": {
    "high_cpc_range_usd": "12-62",
    "high_cpc_meaning": "Strong commercial intent; expensive paid ads make organic SEO valuable",
    "winnable_anchors": [
      "ai personal assistant",
      "ai executive assistant"
    ],
    "rising_categories": [
      "ai chief of staff",
      "self hosted ai assistant",
      "ai daily briefing"
    ]
  }
}